Events
Conferences, exhibitions, events and brand activations
Drive Campaigns.
Drop Emissions.
An AI-powered Sustainable Marketing Intelligence Platform
Sirāt empowers marketing teams to make smarter, data-driven decisions that improve campaign efficiency, optimise budgets and reduce carbon emissions. Our AI-powered platform transforms marketing activity data into emissions insights and actionable recommendations across digital campaigns, events, print and media, helping organisations drive business results with a lower environmental impact.
By making the environmental impact of marketing activities visible, Sirāt helps organisations understand where emissions originate and where meaningful reductions are possible. Our methodology is validated by TÜV SÜD and aligned with ISO 14064-3 and the GHG Protocol.
Built for Marketing
Digital Campaigns
Social media and other digital marketing campaigns
Print Media
Newspaper ads, magazine ads, brochures, and billboards
Broadcast & Out-of-Home
TV, podcasts, OOH and cinema advertising
AI-generated Ads have a footprint. Find out yours.
Talk to our Advisory
Measure Emissions. Take Action
Measure Impact
Select a marketing activity and Sirāt will help you to calculate a preliminary campaign emissions estimate in less than five minutes.
Get Suggestions
Review practical, activity-specific suggestions to identify opportunities to reduce emissions before execution.
Business Impact
Turn emissions data into actionable AI-driven insights that help you consider the environmental impact aligned with your business objectives.
Impact Reporting
Add actual metrics and supporting evidence to generate a detailed impact report post the activity and get a TÜV SÜD validated methodology report.
Inside the Sirāt Platform
Customers
Beyond Platform
Advisory
Sirāt's Advisory services help organisations address broader marketing emissions requirements, including consolidated reporting, Scope 3 inclusion and customised sustainability needs.
The Sirāt Rating
A New Standard for
A New Standard for
Sustainable Marketing
The Sirāt Independent Rating provides a consistent, data-driven view of marketing sustainability performance—helping organisations move beyond sustainability commitments to measurable action across their own marketing activities.
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